Strategy & Design
The thinking before the building. We work out what the project has to achieve, who it is for and how it should look and behave, so the build that follows is short, calm and right the first time.
What we do
Digital Strategy & Consulting
Goals, audiences, competitors, channels and a realistic plan with priorities. Also available as a second opinion on a plan you already have.
UX & UI Design
Structure, wireframes, prototypes and the final visual design of every screen, tested with real people before development starts.
Brand & Visual Identity
Logo, colours, typography and the rules that keep them consistent across the website, documents and social media.
Accessibility
Design and audits against WCAG 2.2 and the European Accessibility Act, so everyone can use what you publish and you stay on the right side of the law.
How a design phase runs
We start with a workshop, usually half a day, where we listen more than we talk. From that we write a short brief that everyone signs off. Then come the structure and wireframes, then the visual design, each shown to you in a working prototype rather than a static picture. You see how it feels on a phone before a single template is built.
- One named contact for the whole phase
- Fixed price for the phase, agreed after the workshop
- Everything you receive is yours to keep, whether or not we build it
A good fit when
- You are planning a new website, shop or application and want to avoid rebuilding it in a year
- Your current site works but nobody can say why customers leave
- You need a brand that looks credible next to bigger competitors
- Accessibility has become a legal requirement for you
Questions we hear often
Do we have to build with you afterwards?
No. The strategy and design work stands on its own and you receive all files and documentation. Most clients do stay with us for the build, because the people who designed it are the ones who build it.
How long does it take?
A strategy phase for a typical company website takes two to three weeks. Design adds two to six weeks depending on the number of screens. Custom software design is scoped separately.
Do you also design print material?
Yes, as part of a brand identity project: business cards, letterheads, presentation templates and simple brochures.
Guides on this topic
A DIY website usability test: hand over your site and say nothing
Run a simple website usability test in an hour: whom to ask, how to pick three tasks, how to watch without helping, and how to turn notes into fixes.
The European Accessibility Act: does it apply to your website or shop, and what to do
Who the European Accessibility Act covers since 28 June 2025, the microenterprise exemption, what an online shop must do, and how to check your site.
Fewer website enquiries, better ones: reading a quieter contact form
Clear prices and answers can cut form submissions while qualified enquiries and won deals hold. How to measure enquiry quality, workload and outcomes.
Start with a workshop
A person answers within one working day. No obligation.