Knowledge
Plain-language guides for people who run websites and the people who build them, written from what we do every day. Start with the basics, grow what works, or go deep into how things are built.
Start
For anyone who owns a website.
Website prices by type: small, company, multilingual, shop and larger sites
Our monthly plan levels by kind of website, from a small site of up to five pages to a shop or portal: what each level includes and what moves a site up.
A website for a law office or small practice: what it needs and what it costs
What a website for a law office, tax adviser, medical practice or craftsman needs, what it can leave out, what the owner supplies and what our plans cost.
How much does an online shop cost: build, running costs and the items quotes leave out
The three kinds of cost of an online shop: building it, running it, and the items most quotes leave out, with an illustrative first year and a checklist.
Paying for a website monthly or once: which model suits which company
The two ways to pay for a website compared: what each includes, who each suits, an illustrative 36-month comparison and what to ask before signing.
How long does it take to build a website, and what slows it down
How long a website takes by kind of site, in illustrative weeks, where the time really goes, what delays a project and how to bring the launch forward.
An AI assistant for a small business: what it can do, what it costs, when it pays
What an AI assistant for a small business does well and badly, what it needs from you, what drives the cost, and an illustrative sum of when it pays.
Is company data safe in AI tools? What to check before staff paste in documents
Is it safe to use AI with company data? Five things to check in the terms of your plan, what never to paste in, and a short rule set for your staff.
What a company website costs: the drivers behind the price
What decides the price of a company website: page types, content, languages, integrations, hosting and care, pricing models, and what a quote must itemise.
What website maintenance really costs per month, and what it must include
What monthly website maintenance has to cover, what breaks when it is skipped, how to read a care offer, and an illustrative monthly cost breakdown.
Out of stock product pages: what to show instead of a dead end
What an out of stock product page can still do: lead times, alternatives, restock notices, and how to handle discontinued and made-to-order items.
Who owns your domain? What to do when it is in someone else's account
Check who really controls your domain, DNS, hosting and website accounts, what to request from a former developer, and what to do if it is not yours.
A DIY website usability test: hand over your site and say nothing
Run a simple website usability test in an hour: whom to ask, how to pick three tasks, how to watch without helping, and how to turn notes into fixes.
How to install WordPress
How to install WordPress step by step: what you need first, the installation in about fifteen minutes, and ten things to set up right afterwards.
Grow
For marketing, sales and operations teams.
AI search optimisation (GEO, AEO): what it is and what a company should do
AI search optimisation, GEO and AEO explained in plain words: what AI assistants need from a website, what nobody can promise, and five steps in order.
AI crawlers and robots.txt: allow or block, and what happens either way
Should you block AI crawlers in robots.txt or allow GPTBot and the others? What each choice does, where hidden blocks sit, and how to test your own site.
AI document processing: invoices, orders and delivery notes without retyping
How AI document processing reads invoices, orders and delivery notes: the five steps, why a review step stays, what accuracy depends on, with an example.
PDF catalogue or online product catalogue: what each is good for
PDF or online product catalogue: what each does well for industrial companies, when a PDF is enough, and how to keep both current from one data source.
Product data from Excel to the website: one source, no retyping
How to bring product data from Excel to the website by import: how the sheet must be built, how re-import updates products, and the usual causes of errors.
Putting a product catalogue online: the steps, the effort and the cost
How to create an online product catalogue from a printed or PDF catalogue: the seven steps, where the effort lies, what moves the cost and what to prepare.
Why emails from your website land in spam: SPF, DKIM and DMARC explained
Why contact form emails go to spam or never arrive, how SPF, DKIM and DMARC decide what receivers trust, and a worked DNS example you can copy.
The European Accessibility Act: does it apply to your website or shop, and what to do
Who the European Accessibility Act covers since 28 June 2025, the microenterprise exemption, what an online shop must do, and how to check your site.
Website loads slowly: the most common causes and how to find them
The eight most common reasons a company website loads slowly, in order of frequency, and how to find yours with the browser's own tools in an hour.
How to check whether AI assistants mention your company, and what changes that
A simple AI visibility check: ten customer questions in three assistants, a log of answers and sources, and what to fix first so AI search cites you.
What an automation is really worth once things go wrong
A worked example for calculating the true value of an automation: exceptions, checking, maintenance, net time saved, break-even and when to keep a person.
Fewer website enquiries, better ones: reading a quieter contact form
Clear prices and answers can cut form submissions while qualified enquiries and won deals hold. How to measure enquiry quality, workload and outcomes.
Outdated translations: when the German page promises more than the English one
How delivery terms, specifications and service promises drift apart on a multilingual website, and how to assign owners, flag stale pages and audit them.
Why B2B customers order by email when you have built them a shop
Find out why B2B customers order by email, sort a month of order emails by reason, and decide which features your shop needs and what stays personal.
Build
For developers, product owners and IT.
AI assistants and document permissions: who may get the answer?
How to design an internal AI assistant that respects document permissions: checks at retrieval time, permission sync, caches, revocation and leak tests.
Missed payment webhooks: the payment succeeded, the shop never heard
How to build a shop that survives lost, late and duplicate payment webhooks: durable processing, idempotency, signature checks and reconciliation.
Caching customer-specific prices: when a fast site shows the wrong price
How page caching can show customer-specific prices to the wrong person, which HTTP headers prevent it, and how to test it with two customer accounts.
In preparation
- Migrating a website without losing rankings: the checklist we use
- Privacy-first analytics: what you can measure without a consent banner
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