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A website for a law office or small practice: what it needs and what it costs
A law office, a tax adviser, a dental practice or a craftsman does not need a large website. It needs a small one that answers the questions a new client has before the first call, and that keeps working without anyone in the office looking after it.
Photo: David Chandra Purnama, public domain (CC0)
In this guide
Short answer
A law office or small practice needs a small website that answers five questions: who you are, what you do and for whom, where you are, when you can be reached, and what the first step is. Our plans start at EUR 49 a month for a small website of up to five pages and at EUR 99 for a company website of up to 15 pages.
What does a website for a lawyer or small practice need?
It needs eight things, and none of them is technical. A person who has just been given your name wants to confirm that you exist, that you handle their kind of matter, and how to reach you. Everything on the site should serve that.
| Element | What the visitor wants to know | What it looks like on the site |
|---|---|---|
| Who you are | Is this a real, qualified person? | Name, qualification, a real photo, a few sentences |
| What you do and for whom | Do they handle my kind of matter? | A short list of services in the client’s words |
| How to reach you | Can I call or write now? | Telephone, email, address and a map, on every page |
| Opening hours | When is someone there? | Hours, and how appointments are made |
| A clear first step | What happens if I get in touch? | One button: call, write, or book a first appointment |
| Legal pages | Who is responsible for this site? | Legal notice and privacy policy, linked in the footer |
| Speed on a phone | Does it open at once? | Light pages, large text, numbers you can tap to call |
| A profile people trust | Do others confirm this? | Memberships, languages spoken, years in practice |
Many first visits come from a phone, often shortly before a call. So the telephone number and the address belong at the top of the page, not behind a menu.
The services list is the part most worth your time. Write it in the words a client uses, not the words of your profession. A person searches for help with a dismissal or a tax return, a crown or a leaking roof, and rarely for the technical name of the field.
What does it not need?
It does not need anything that somebody in the office would have to keep alive. Each of these adds cost or work and rarely brings a client to a small practice.
- A news section or blog that receives two entries and then stops. An empty or old news page makes the practice look closed.
- Stock photos of handshakes and glass buildings. One honest photo of you and your office does more.
- Long texts about the history of the profession or the firm.
- Moving effects, sliders and video backgrounds that slow the page on a phone.
- A client login, online payment or a booking system, unless you will use it every week.
If a function would save your staff real time, such as appointment requests arriving in one place, it can be added later. Start with what a new client needs.
What does a website for lawyers and small practices cost?
Our plans start at EUR 49 a month for a small website of up to five pages and at EUR 99 a month for a company website of up to 15 pages. Building, hosting, updates and support are in that amount, so there is no large payment at the start. A one-off price is possible too.
These are starting figures from our pricing page, not upper limits: every plan is priced for what the client needs.
| Your situation | Small website (up to five pages, from EUR 49) | Company website (up to 15 pages, from EUR 99) |
|---|---|---|
| One person or a small office with one main service | Fits | More than you need |
| Several fields, each with its own clients | Tight: five pages in all | Fits: one page per field |
| Several partners or locations | Tight: five pages in all | Fits: a page for each |
| You want to see which pages bring enquiries | Not part of this level | Fits: includes privacy-friendly statistics and the basics for search engines |
| You want to be found for specific services | Limited: few pages | Fits: each service page can be found on its own |
What moves the figure inside a level is mostly content: whether texts and photos exist, and how many languages the site has. The reasons are explained in our article on what drives the cost of a website.
What must the owner supply?
The owner must supply facts, a few photos and about an hour of time at the start. The rest is our work. This is how we do it: we ask the questions, write the pages from your answers, and you correct what is wrong.
- One conversationAbout an hour: what you do, for whom, what clients ask first, and what you do not want to be contacted about.
- Facts and photosAddress, hours, qualifications, memberships, languages. A photo of you and of the office, taken in daylight.
- We write and designYou receive the complete site as a draft, with real texts, not placeholder text.
- You checkNames, titles, services and legal details. This is the step only you can do.
- Launch and careThe site goes live, and we host, update and back it up from then on.
Once the site is live, somebody has to keep it current and safe. What that work consists of is described in our article on what website maintenance must include; in a monthly plan it is part of the amount.
Which mistakes are common on small practice websites?
The common mistakes are small and easy to check. Open your site on a phone and go through this list.
Questions we hear often
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