Brand & Visual Identity
A logo is the smallest part. We build the whole visual system: mark, colours, typography, imagery and the rules that keep them consistent on a website, a quote, a trade-show wall and a social post, so your company looks like one company everywhere.
What you get
- Logo in all the versions you will need: colour, mono, dark, light, favicon, social
- Colour palette with contrast-checked combinations
- Typography: web fonts with licences sorted, and the fallbacks for email and documents
- Imagery direction: what photos and illustrations look like, and what they do not
- A brand guide as a web page, not a PDF nobody opens, plus templates for documents and presentations
How it runs
We start with words, not sketches: what you stand for, who you compete with, how you want to be perceived. Then we show three directions as rough mood boards, pick one together, and refine it into a system. Every deliverable is tested where it will live: on the website, on a printed page, at thumbnail size.
Also for companies that already have a logo
Often the mark is fine and everything around it has drifted. A refresh keeps the recognisable parts and rebuilds the system, which is faster and cheaper than starting over.
Questions we hear often
Do you do naming?
We help with naming as part of a new brand, including availability checks for domains and a first look at trademarks. Legal trademark work is done by your lawyer.
What formats do we receive?
Vector files for everything, plus web-ready exports, fonts with licences, and the brand guide online. You own all of it.
How long does it take?
Four to eight weeks for a complete identity; two to three for a refresh.
Make it look like one company
A person answers within one working day. No obligation.